![]() So, as a business owner, it’s in your best interest to control what information is displayed on the Internet. Whether you like it or not, your business will eventually get listed on Google. Here’s the thing – if you don’t set up your own Google My Business page, literally anyone else can do that for you. However, I don’t think it’s too controversial to state that Knowledge Panels and Local Packs (more on them later) are not as sexy a marketing tactic as sending out a tweet. GMB is one of the most underrated marketing tactics. Think of it as a sort of business card, but digital and containing actual useful information.ĭon’t let its simplicity fool you. Google My Business – known as Google Places and Google Local back in the caveman days of the Internet – is an online service that allows businesses to manage their online presence across Google services.Īnd that’s it, really. Via GIPHY What is Google my Business, and why is it important? So let’s dive deeper into the nitty-gritty of this service. Google My Business plays a vital role in that. Meaning they can focus on what’s truly important – attracting customers from around the block. ![]() Unlike major multinational corporations and e-commerce giants, who have to compete over the first page, local businesses have the home-field advantage. Local businesses have a significant advantage when it comes to search engine optimization – mainly thanks to proximity. Or better yet, not that many people know of.Īnd it’s a real shame. Google My Business (renamed Google Business Profile in November 2021) is one of those platforms that not many people take advantage of. Simply click here to subscribe and stay up to date as the UK enters its period of national mourning.NOTE: You can now officially schedule your Google My Business posts with our fancy new integration! Check it out for yourself – it’s free. Stay up to date with all the latest news from across Birmingham and your area following the Queen's death with our daily newsletter.
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